JournoPitch AI

1. What is Journopitch?

Positioning: Journopitch is a pioneering media relations platform focused on streamlining the connection between Public Relations professionals, businesses, and journalists, offering a curated pitching and discovery service.

Functional Panorama: The platform covers Pitch Submission & Management for PRs to craft and distribute their stories, Journalist Discovery & Matching allowing journalists to search for and receive relevant stories, Media Request Alerts for journalists seeking specific content, an Expert Directory to connect subject matter experts with media, and Tracking & Analytics capabilities for PRs to monitor pitch performance and engagement.

2. Journopitch’s Use Cases

• For PR Professionals & Agencies: To efficiently distribute client stories, press releases, and expert commentary to a targeted audience of journalists, increasing media coverage and brand visibility.
• For Businesses & Startups: To gain media exposure for product launches, company news, and thought leadership without requiring extensive media contacts, helping them secure valuable press mentions.
• For Journalists & Editors: To quickly find relevant sources, expert opinions, and compelling story ideas for their articles, saving time on research and outreach.
• For Experts & Thought Leaders: To be discovered by journalists seeking quotes, interviews, or background information, establishing their authority in specific fields.

3. Journopitch’s Key Features

• Targeted Pitching: Allows PRs to target specific journalists based on their beats, publication, and interests, increasing relevance and success rates.
• Journalist Directory: Provides access to a database of verified journalists, filterable by publication, beat, and location for precise outreach.
• Pitch Tracking & Analytics: Offers PRs insights into the performance of their pitches, including views and opens, to refine their strategies.
• Media Request Alerts: Journalists can create specific alerts for story needs, notifying relevant PR professionals who can then submit tailored pitches.
• Expert Search: Journalists can actively search for and connect with verified experts across various industries for commentary and interviews.
• Recent Updates: Specific, dated technical updates or new feature launches within the last 6 months are not prominently published on the official website or readily available through general public search.
• User-Feedback Features: Users frequently suggest improvements in the journalist profiling details and filter options to ensure even more precise targeting, though the current system is generally praised for its relevance.

4. How to Use Journopitch?

1. Create a Pitch: Sign up for a PR account, then craft your story by providing a compelling headline, a concise summary, and supporting details to attract journalist interest.
2. Select Targets: Utilize the platform’s filtering options to choose journalists based on their beat, publication, or location, or opt for AI-driven suggestions for relevant matches.
3. Submit & Track: Send your pitch to the selected journalists and monitor its performance, including views and engagement, through your personal dashboard.
4. Pro Tip: Optimize your pitch headline and summary with keywords journalists are likely searching for, as this significantly impacts visibility and discovery within the platform.
5. Get Covered: Engage with journalists who express interest in your story, provide further information as needed, and ultimately secure media placements.

5. Journopitch’s Pricing & Access

• Official Policy – Free for Journalists: Journalists have full and free access to browse pitches, set media alerts, and utilize the expert directory.
• Official Policy – For PRs/Businesses:
  • Lite Plan: £99/month, offering 5 active pitches and up to 50 pitches per month.
  • Standard Plan: £149/month, providing 10 active pitches, up to 100 pitches per month, and email support.
  • Premium Plan: £299/month, for 25 active pitches, up to 250 pitches per month, priority support, and a dedicated account manager.
• Web Dynamics: No recent public limited-time offers or widespread discounts were found within the last 6 months. Journopitch’s pricing positions it as a competitive, mid-tier option compared to more expensive comprehensive media intelligence platforms like ResponseSource, while offering more direct pitching capabilities than free journalist query services like HARO (which has limited direct PR features).
• Tier Differences: The Lite tier is ideal for small businesses or individual PRs, focusing on essential pitch volumes. The Standard tier expands pitch capacity and introduces email support for growing agencies, while the Premium tier is designed for larger agencies or enterprises, offering higher volumes, priority support, and a dedicated account manager for comprehensive needs.

6. Journopitch’s Comprehensive Advantages

• Targeted Efficiency: Journopitch’s emphasis on matching relevant stories to journalists based on their specific beats and interests significantly reduces irrelevant outreach, making it more efficient than broad newswire distributions or manual pitching to untargeted lists.
• Modern, Intuitive Interface: Compared to some legacy media databases, Journopitch offers a modern, user-friendly interface for both PR professionals and journalists, simplifying and accelerating the pitching and discovery process.
• High User Satisfaction for Relevance: User reviews frequently highlight high satisfaction with the relevance of journalist connections and the platform’s ease of use, indicating it effectively addresses the pain point of finding the right media contacts.