Haly AI

1. What is Haly?

Positioning: Haly is an AI-powered marketing analytics platform focused on aggregating and analyzing cross-channel marketing performance, offering actionable insights and recommendations.Functional Panorama: It covers Data Integration, Automated Analysis, Insight Generation, Reporting & Dashboards, AI Chat Interface, Anomaly Detection, Budget Optimization, Targeting Recommendations, Creative Performance Analysis, and Audience Segmentation.

2. Haly’s Use Cases

• Marketing Managers/Directors can use Haly’s cross-channel analytics to gain a unified view of performance, identify underperforming campaigns, and optimize budget allocation to improve ROI.
• Small Business Owners can leverage automated insights and recommendations to make data-driven marketing decisions without needing an in-house data analyst.
• Digital Agencies can connect multiple client accounts to Haly, streamlining reporting, identifying growth opportunities, and demonstrating campaign effectiveness to clients more efficiently.
• Performance Marketers can utilize anomaly detection to quickly spot unusual performance shifts and get targeting/creative recommendations to continuously refine campaign strategies.
• Data Analysts can use Haly’s “Ask Haly Anything” feature to perform ad-hoc queries and gain quick answers about marketing data, accelerating deep dive analysis.

3. Haly’s Key Features

• Core Features:
  • Cross-channel data aggregation from major ad platforms and analytics.
  • AI-driven insights and recommendations for performance optimization.
  • Customizable dashboards for KPI tracking and visual reporting.
  • Anomaly detection to alert users to significant performance changes.
  • Interactive “Ask Haly Anything” AI chat for on-demand data queries.
• Recent Updates:
  • TikTok Ads integration added in February 2024, enabling analysis of TikTok campaign performance.
  • Improved reporting functionalities and customization options implemented in January 2024.
  • LinkedIn Ads integration launched in December 2023, expanding the scope of connected ad accounts.
• User-Feedback Features:
  • Users frequently highlight the intuitive interface and ease of connecting accounts for a holistic view.
  • Feedback often praises the value of actionable recommendations for budget optimization and targeting.

4. How to Use Haly?

1. Sign Up & Connect Accounts: Create an account and integrate your marketing channels by authorizing Haly to access your data.
2. Automated Analysis & Dashboard Review: Haly automatically begins analyzing your connected data. Review the main dashboard for an overview of your cross-channel performance, key metrics, and initial insights.
3. Explore Insights & Recommendations: Navigate to the “Insights” section to view AI-generated recommendations for optimizing campaigns, identifying opportunities, and detecting anomalies.
4. Utilize “Ask Haly Anything”: For specific questions, type natural language queries into the “Ask Haly Anything” chat interface.
5. Customize Reports & Track KPIs: Build custom dashboards to track specific Key Performance Indicators (KPIs) relevant to your goals and set up recurring reports for regular performance monitoring.

5. Haly’s Pricing & Access

• Free Tier: Offers basic functionality including connection of 1 ad account and 1 analytics account, 1 user, daily insights, and dashboard access.
• Starter Tier: Priced at $99/month (annual billing) or $129/month (monthly). Includes 3 ad accounts, 3 analytics accounts, 3 users, custom dashboards, historical data, anomaly detection, competitor analysis, and budget recommendations.
• Pro Tier: Priced at $299/month (annual billing) or $399/month (monthly). Expands to 10 ad accounts, 10 analytics accounts, unlimited users, and adds custom reports, advanced AI insights, and multi-channel attribution.
• Enterprise Tier: Custom pricing for unlimited accounts and users, dedicated support, and custom integrations.
• Web Dynamics: There are no widely reported limited-time offers or specific competitor-driven pricing changes publicly available within the last 6 months outside of the standard pricing tiers presented on their official website.

6. Haly’s Comprehensive Advantages

• Unified Cross-Channel View: Haly consolidates data from disparate marketing platforms into a single interface, eliminating the need to manually switch between tools, which traditionally saves marketing teams significant time compared to manual reporting and aggregation solutions.
• Actionable AI-Driven Insights: Unlike basic reporting tools, Haly provides specific, data-backed recommendations for optimization, directly enabling strategy improvements for a measurable increase in ROI.
• Proactive Anomaly Detection: The platform’s ability to automatically detect unusual performance shifts allows marketers to quickly address issues or capitalize on unexpected opportunities, a feature often requiring manual setup or advanced analytics in competitor platforms.
• Intuitive “Ask Haly Anything” Interface: This AI chat feature allows users to get immediate answers to complex marketing questions in natural language, democratizing data access and reducing reliance on specialized data analysts, making it more user-friendly than complex business intelligence tools.