Affi

What is Affi.app?

Positioning: Affi.app is a server-side affiliate tracking platform focused on providing accurate, cookie-less conversion attribution for e-commerce businesses and affiliate marketers. It positions itself as a modern solution to data loss caused by traditional client-side tracking limitations.

Functional Panorama: The platform covers real-time conversion tracking, analytics dashboards for performance monitoring, and multi-channel attribution. It includes modules for custom event tracking, advanced reporting, and seamless integrations with popular e-commerce platforms like Shopify and WooCommerce. Furthermore, it offers a robust API for custom setups, enabling users to overcome issues related to ad blockers and browser privacy features.

Affi.app’s Use Cases

• E-commerce Store Owners can use Affi.app’s server-side tracking to accurately attribute affiliate sales, overcoming client-side cookie limitations and optimizing their marketing spend with reliable data.
• Affiliate Managers & Marketers can gain precise, real-time insights into campaign performance across various channels, ensuring correct commission payouts and effective fraud detection for their programs.
• Marketing Agencies can manage multiple client affiliate programs from a unified dashboard, providing robust, privacy-compliant data for performance reporting and strategic optimization.
• Developers and Technical Teams can leverage Affi.app’s API for implementing custom server-side tracking solutions tailored to complex or unique conversion scenarios, ensuring data integrity.

Affi.app’s Key Features

• Server-Side Tracking: Eliminates reliance on browser cookies, ensuring higher data accuracy and better privacy compliance by tracking conversions directly from the server.
• Real-time Analytics Dashboard: Provides instant visibility into conversion data, sales figures, and overall affiliate performance metrics, enabling immediate data-driven decisions.
• One-Click Integrations: Offers ready-to-use plugins for popular e-commerce platforms such as Shopify and WooCommerce, simplifying the setup process for store owners.
• Custom Event Tracking: Allows users to define and track specific actions beyond standard sales, enabling granular performance analysis for unique customer journeys.
• API for Custom Setups: Provides a flexible API for advanced users and developers to integrate Affi.app into any custom application or system for tailored tracking solutions.
• Enhanced Reporting & Analytics Filters: Recent updates within the last 6 months have focused on improving the granularity and user-friendliness of reports, allowing for deeper segmentation and filtering of affiliate data.
• Improved User Interface for Campaign Management: Based on user feedback, the dashboard has seen continuous refinements to streamline campaign setup and management workflows, making it more intuitive for affiliate program administrators.

How to Use Affi.app?

• Official Workflow:
  1. Sign Up & Connect Store: Create an Affi.app account and connect your e-commerce platform using the provided one-click plugin or by configuring API keys.
  2. Configure Tracking: Define the specific events you want to track and set up the necessary conversion parameters within the Affi.app dashboard.
  3. Integrate Affiliate Links: Generate and share the server-side tracking links provided by Affi.app with your affiliates, ensuring all conversions are accurately attributed.
  4. Monitor Performance: Access the real-time analytics dashboard to continuously view conversions, sales, and the overall performance of your affiliate programs.
• Pro Tips:
  1. Leverage Custom Event Tracking for Micro-Conversions: Beyond tracking final sales, define and monitor custom events like ‘Add to Cart’ or ‘Initiate Checkout’ to identify bottlenecks and optimize earlier stages of the customer journey.
  2. A/B Test Affiliate Creatives with Precision: Utilize Affi.app’s detailed tracking to attribute conversions to specific creative variations provided to affiliates, allowing for data-backed optimization of marketing assets.
  3. Utilize the API for CRM/ERP Integration: For complex business processes or direct integration with CRM/ERP systems, using the Affi.app API offers maximum flexibility for automated data flow and reconciliation.

Affi.app’s Pricing & Access

• Free Tier: Offers basic server-side tracking, supporting up to 100 conversions per month, with limited features, suitable for testing the platform or very small-scale operations.
• Scale Plan: Priced at approximately $49/month (when billed annually, higher for monthly billing), this plan supports up to 5,000 conversions per month, includes unlimited affiliates, and provides access to advanced analytics and reporting features.
• Enterprise Plan: Available with custom pricing, this tier is designed for high-volume businesses requiring dedicated support, custom integrations, and significantly higher conversion limits tailored to their specific needs.
• Web Dynamics: While no specific limited-time offers were prominently advertised in the last 6 months, industry comparisons often highlight Affi.app’s competitive pricing model, particularly its free tier and entry-level paid plans, which offer a generous conversion volume compared to some established enterprise-level affiliate tracking platforms.
• Tier Differences: The primary distinctions between tiers are the monthly conversion limits, the level of feature access, the availability of priority support, and for enterprise clients, dedicated account management and custom integration capabilities.

Affi.app’s Comprehensive Advantages

• Superior Data Accuracy & Reliability: By implementing server-side tracking, Affi.app significantly reduces data loss caused by ad blockers, Intelligent Tracking Prevention (ITP), and cookie consent issues, leading to more precise and dependable conversion attribution compared to traditional client-side methods.
• Enhanced Privacy Compliance: The cookie-less nature of Affi.app’s tracking inherently provides a higher degree of privacy compliance, minimizing reliance on explicit user consent for tracking and aligning with evolving global data protection regulations like GDPR and CCPA.
• User-Friendly Integration & Setup: Affi.app offers straightforward one-click integrations for major e-commerce platforms, simplifying the setup process for non-technical users, making it more accessible than some complex enterprise tracking solutions.
• Real-time Decision-Making Capabilities: The platform’s real-time data processing and analytics dashboard empower marketers and store owners to make immediate, informed decisions, enabling quick optimization of campaigns and affiliate partnerships.
• Competitive Value for Advanced Tracking: Affi.app provides a robust, modern server-side tracking solution at a competitive price point, particularly for its Scale plan, offering significant value and advanced features that are often more expensive with competing platforms for similar conversion volumes.