Why the click?

What is Why the click??

Why the click? is a website dedicated to helping users understand human behavior, particularly in the context of online interactions and purchasing decisions. It offers insights into the psychological and physiological needs and constraints that influence user behavior. The site aims to help businesses and individuals refine their brands, products, and processes by deepening their understanding of their users’ psychology and limitations.

How to use Why the click??

Explore the ‘FREE user Insights’ section to access information on visual principles, behavioral biases, and cognitive errors. You can also get in touch with Nima Idel for personalized coaching and insights. Subscribe to the newsletter for monthly updates.

Why the click?’s Core Features

Insights into visual principles/laws, behavioral biases, and cognitive errors Articles and news related to user psychology Products related to the website’s theme Coaching and consulting services

Why the click?’s Use Cases

• Improving website design by applying visual principles
• Refining marketing strategies by understanding behavioral biases
• Enhancing product development by considering cognitive errors
• Understanding why users do or do not make purchases or selections