inPowered

What is inPowered?

inPowered AI enables agencies and brands to maximize their media outcomes. It uses AI optimization that can be activated programmatically via PMP or integrated directly into DSPs to increase campaign performance. inPowered AI’s optimization algorithms predict which impressions will result in the desired outcome, whether it’s traffic, brand lift, viewability, leads, conversions, or ROAS.

How to use inPowered?

inPowered AI can be activated programmatically via PMP by generating a Deal ID, or integrated directly into DSPs. Users define their desired outcome (e.g., CTR, viewability) and provide advertiser details. The AI then optimizes media buying to achieve that outcome.

inPowered’s Core Features

AI-powered PMPs for programmatic performance Turnkey AI optimization with Deal ID activation Proprietary data for high-intent optimization Integration with Index Exchange, Innovid, Edo, & Lucid

inPowered’s Use Cases

• Maximizing programmatic performance across Display, Video, and CTV
• Driving specific outcomes like CTR, viewability, brand lift, sales, and ROAS
• Increasing campaign performance by 50