BooleanMaths

What is BooleanMaths?

BooleanMaths is a marketing analytics and attribution platform designed for D2C brands. It helps marketers drive measurable results by providing accurate attribution, Conversion APIs, and real-time insights. The platform maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase, uses fingerprinting to track visitors across sessions, and offers no-code API Integrations to feed high-value data directly to Ad campaigns.

How to use BooleanMaths?

To use BooleanMaths, install the pixel via the Shopify app or directly, connect your ad accounts (Meta and Google Ads), configure Conversion APIs to pass first-party data, and set up influencers to track social media campaigns.

BooleanMaths’s Core Features

Accurate Marketing Attribution Conversion APIs Real-time Insights User Journey Mapping Fingerprinting for Visitor Tracking No-code API Integrations

BooleanMaths’s Use Cases

• Optimizing ad spend on Meta and Google Ads with conversion APIs.
• Tracking true conversion paths to understand customer decisions.
• Boosting ad performance with accurate attribution and real-time insights.