Scal-e

What is Scal-e?

Scal-e is an agile marketing platform and Customer Data Platform (CDP) designed for B2B and B2C brands to enhance customer acquisition and loyalty. It offers a cloud-based marketing solution that unifies customer data, ensures privacy compliance, and enables personalized marketing experiences. Scal-e provides modules for data management, data privacy, audience building, customer retention, customer journey orchestration, and customer intelligence. It supports various marketing channels and data sources, offering standard connectors for seamless integration.

How to use Scal-e?

Scal-e can be used to unify customer data from various sources into a single customer view (SCV). This unified data can then be used to personalize marketing campaigns, ensure data privacy compliance, and improve customer retention through loyalty programs and customer journey orchestration.

Scal-e’s Core Features

Customer Data Platform (CDP) Data Management (CDP, ETL, DQM) Data Privacy (GDPR, CCPA compliance) Audience Builder (Segmentation, Aggregates) Customer Retention (Loyalty programs, Preference center) Customer Journey Orchestration (Omnichannel Marketing Automation) Customer Intelligence (BI self-service)

Scal-e’s Use Cases

• Unifying customer data from offline, online, and on-chain sources.
• Personalizing marketing campaigns with dynamic content and audiences.
• Ensuring compliance with data privacy regulations (GDPR, CCPA).
• Improving customer retention through loyalty programs and referral systems.
• Orchestrating customer journeys across multiple marketing channels.
• Providing self-service BI for customer intelligence.