B2Metric

What is B2Metric?

B2Metric IQ Analytics is an AI-Powered customer journey predictive analytics solution for marketing and growth teams of each company size that predict user behaviors. Optimize marketing growth by understanding customers’ following actions in digital platforms. B2Metric offers data integration, predictive analytics, and machine learning to help you make informed decisions. It helps brands analyze and predict user behavior across multi-channels.

How to use B2Metric?

B2Metric allows users to integrate data from various sources, analyze user behavior, predict customer churn, optimize marketing campaigns, and create custom dashboards. It offers self-serve ML predictions and scoring, automated lift analysis, and explainable AI.

B2Metric’s Core Features

Predictive Analytics Customer Journey Analytics Data Integration Customizable Dashboards Explainable AI Automated ML Modeling

B2Metric’s Use Cases

• Predict customer churn and optimize retention strategies.
• Deliver hyper-personalized offers and allocate resources effectively.
• Optimize marketing strategies’ performance and ROIs through targeted customer analysis.
• Segment customers for maximum impact based on behaviors and preferences.
• Improve banking customer retention, segmentation, behavior analysis and propensity predictions.
• Enhance open rates in campaign strategies.