WorkMagic

What is WorkMagic?

WorkMagic is a marketing science and experiment platform designed to unlock the full potential of marketing efforts. It specializes in incrementality-based attribution, custom-built for each brand, to optimize for incrementality. WorkMagic empowers e-commerce brands to measure the true impact of their marketing efforts through marketing experimentation and measurement. It offers features like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling).

How to use WorkMagic?

To use WorkMagic, connect your store and marketing/sales channels to the platform. Then, schedule and run incrementality tests. Review the test results to calibrate your attribution model and gain actionable insights for budget allocation.

WorkMagic’s Core Features

Incrementality-based Attribution Geo Incrementality Testing Incrementality-calibrated MMM (Marketing Mix Modeling) Automated Incrementality Testing Marketing Halo Effect Measurement Actionable Insights for Budget Allocation

WorkMagic’s Use Cases

• Measuring the incremental impact of marketing channels or campaigns using Geo Incrementality Testing.
• Refining data-driven attribution models with incrementality tests for accurate marketing performance measurement.
• Optimizing media budgets across channels using incrementality test results integrated into MMM.
• Uncovering TikTok’s incremental impact on DTC site and its halo effect on Amazon.