The Swarm
A go-to-network platform for relationship insights and warm intros.
What is Lytics?
Lytics is a composable customer data platform (CDP) built for enterprises’ marketing and ad technology stacks. It offers solutions for personalization, data management, and customer insights, integrating directly with CMS platforms and providing real-time data processing.
How to use Lytics?
Users can create a free account, connect their site, and access insights and activation capabilities. Lytics integrates directly into CMS platforms like WordPress and Drupal, allowing for personalization and data management within those environments.
Lytics’s Core Features
Composable CDP architecture Real-time data processing Personalization engine Integration with CMS platforms Customer data infrastructure (CDI) Reverse ETL solution Decisioning and personalization engine
Lytics’s Use Cases
- Generate interest with personalized content
- Foster engagement through tailored experiences
- Drive conversions by optimizing messaging
- Build loyalty with personalized offers
- Build accurate customer profiles
- Uncover insights for smarter decision-making
- Retain customers through timely engagement
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