Faraday

What is Faraday?

Faraday helps you predict customer behavior using a developer-friendly API, so you can build powerful predictive customer experiences. Faraday gives data science & engineering teams everything they need to build breakthrough customer experiences. Data, AI agents, and automation — point-and-click or API.

How to use Faraday?

Connect to your existing data sources, declare your prediction objectives, review automatic reporting, and deploy your predictions anywhere. Faraday provides built-in consumer data, AI agents, and bias management.

Faraday’s Core Features

AI agents for predicting customer behavior Developer-friendly API Built-in consumer data Built-in AI agents for key behaviors Built-in bias management Data ingress and integrations Identity resolution Algorithm tuning Feature engineering Validation & reporting Probability calibration Geonormalization Explainability Bias detection & mitigation Real-time and batch inference Lifecycle management

Faraday’s Use Cases

• Adaptive discounting
• Lead prioritization
• Next best offer
• Repeat purchase readiness
• Thematic personalization