Tracardi

What is Tracardi?

Tracardi is an API-first solution, low-code / no-code platform aimed at any business that wants to start using user data for automated customer engagement. It is an open-source Customer Data Platform (CDP) designed to help businesses engage their customers and build sales through automated digital experiences. Tracardi unifies customer data from multiple sources, enabling personalized interactions and targeted marketing campaigns. It offers features like real-time data processing, extensive plugin options, and multi-tenant support, making it adaptable to various business needs.

How to use Tracardi?

To use Tracardi, you can start by contacting them to schedule a demo. Then, install the demo or Proof of Concept version to explore its features. Once satisfied, you can make a contract and launch the production version to fully utilize its capabilities.

Tracardi’s Core Features

Customer data unification from multiple sources Real-time data processing Personalized customer engagement Automated digital experiences Extensive plugin options Multi-tenant support (Commercial Multi-Tenant version) Low-code/no-code integration

Tracardi’s Use Cases

• Breaking down data silos to unify customer data.
• Creating comprehensive customer profiles for personalized interactions.
• Leveraging unified data for targeted marketing campaigns.
• Enabling real-time data collection and processing for instant responses to customer behavior.
• Integrating with existing company infrastructure via API-first design.