Bazaarvoice

What is Bazaarvoice?

Bazaarvoice provides UGC (user-generated content) software and services packages customized for enterprise, retail, and small to mid-market brands. It helps businesses collect, display, and distribute ratings and reviews, photos, videos, and other types of content created by their customers. Bazaarvoice aims to turn casual shoppers into inspired, loyal buyers by leveraging authentic customer voices.

How to use Bazaarvoice?

Bazaarvoice offers various solutions, including ratings and reviews, questions and answers, social commerce, and content syndication. Businesses can choose a pricing model and package that suits their needs, then implement the software to collect and manage UGC. They can then display this content on their websites, retail sites, and social media channels to influence purchasing decisions.

Bazaarvoice’s Core Features

Ratings and Reviews collection and display Questions and Answers platform Social Commerce integration Content Syndication across retail networks Creator Marketing tools Sampling programs

Bazaarvoice’s Use Cases

• Collecting and displaying customer reviews on product pages to increase conversion rates.
• Syndicating product reviews to retail partners to ensure consistent messaging.
• Using visual content (photos and videos) from customers to enhance product presentation.
• Implementing sampling programs to generate authentic reviews for new products.
• Managing social media content and turning it into shoppable experiences.