Viva Labs

What is Viva Labs?

Viva Labs is an AI-powered video ad creation platform that helps users generate and optimize scroll-stopping video ad creatives. It offers a suite of agents that research winning messaging, generate professional UGC/B-Roll content, and analyze performance in just a few minutes. The platform includes features like AI script generation, AI influencer selection, competitor ad spying, and creative optimization.

How to use Viva Labs?

Users can write or use AI-generated scripts, select an AI influencer, and let the AI generate ad variations. The platform also allows for A/B testing and creative optimization based on performance data.

Viva Labs’s Core Features

AI-powered script generation AI influencer selection (100+ avatars) Automated B-roll clip selection, captioning, and animation A/B testing of ad variations Competitor ad spying and analysis Data-driven creative optimization

Viva Labs’s Use Cases

• Generating video ads for e-commerce products
• Creating UGC-style ads without hiring actors
• Analyzing competitor ad strategies
• Optimizing ad creatives for better performance