What is Mida?

Mida is a super lightweight A/B testing platform for websites, offering easy integration with GA4 and unlimited testing with visual and code editors. It’s designed for no-code marketers to optimize their websites and boost conversions with fast performance. Mida supports A/B split testing, URL redirect testing, A/B testing for SPA, feature flagging, no-code deployment, and web personalization. It works with various tools like WordPress, Shopify, Webflow, WooCommerce, ClickFunnels, Slack, Google Analytics 4, Google Tag Manager, Webhook, and Wix.


How to use Mida?

Mida allows users to create new variations without writing code, edit and publish variants with clicks, drag elements to reposition them, and supports custom Javascript and CSS editors. It integrates with your website by adding a custom HTML code snippet to the HEAD section.


Mida’s Core Features

A/B Split Testing URL Redirect Testing Feature Flagging No-code Deployment Web Personalization GA4 Integration Visual and Code Editors


Mida’s Use Cases

  • Optimize website conversion rates
  • Test different website variations to improve performance
  • Personalize website content for different user segments
  • Deploy new features without code
  • Run A/B tests on Single Page Applications (SPAs)

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