Contentful

What is Contentful?

Contentful is a digital experience platform (DXP) that helps businesses manage and deliver personalized content across various channels. It offers tools for content creation, collaboration, AI-powered content generation, personalization, and experimentation. Contentful aims to streamline content workflows, increase content production, and improve customer engagement by providing a unified source for all content.

How to use Contentful?

Contentful allows users to create and manage content in a centralized platform. Users can then personalize and deliver this content across multiple channels, brands, and regions. The platform offers no-code tools for marketers to tweak, test, and tailor experiences in real-time. AI capabilities can be used to generate and localize content, and performance can be measured at the component level.

Contentful’s Core Features

Personalization AI Actions for content automation Extensibility through apps and integrations AI Suggestions for content improvement Segmentation for audience targeting Experimentation for real-time learning Data connections for unified data management Modular content architecture

Contentful’s Use Cases

• Increase ROI with AI-native personalization
• Boost revenue with composable commerce
• Future-proof websites and extend reach
• Create multi-brand experiences without constraints
• Create SEO-friendly experiences
• Growth marketing to turn new customers into brand loyalists
• Streamline content creation and collaboration
• Drive business revenue at scale